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Use Cases Matter Most: Web3 and AI Drive 10x Better Results

By: Lauren Tierney

Emphasizing Web3’s Problem-Solving Potential

Hot Take: What's stopping mainstream consumers from using Web3 isn't the user experience. It’s the use cases.

Here’s why:

If a product fundamentally solves a massive problem in your life - you will jump through hoops to use it.

Take the UN's refugee agency which has partnered with blockchain and money transfer companies, for example, to obtain vital aid for people displaced by conflict. Ukraine's experience demonstrates the potential value of cryptocurrency for providing aid during times of crisis, leading to the government's interest in further exploring its use for economic recovery and even considering the issuance of its own cryptocurrency.

Or the story of Beeple, an unknown artist who had been creating digital art for over 13 years but had never sold a piece for more than a few thousand dollars. However, in 2021, his NFT art, Everydays: The First 5000 Days, sold for $69.3 million at Christie's, making him a multi-millionaire overnight.

The user experience (UX) during the emergence of those use cases was far from "easy" or "familiar," as they addressed fundamental needs rather than being mere wants or Web3 adaptations of Web2 applications.

While an aesthetically pleasing, user-friendly, and familiar UX is undoubtedly desirable for most consumers, what holds utmost importance is that Web3 applications effectively address fundamental challenges individuals and society face.

When an application successfully tackles a significant problem in a consumer's life, they are likely to go to great lengths to adopt it, even if it means overcoming various obstacles.

The Thesis for Mainstream Adoption of Web3:

At Decasonic, we focus on investments that drive the mainstream adoption of Web3 technology. The next billion users in Web3 represent a trillion-dollar opportunity, and most importantly, our focus lies in investing in this technology's most durable use cases.

To ensure thorough research, we draw insights from multiple sources. These include analyzing the current deal flow, incorporating iterative ideas from our existing portfolio companies, observing themes observed by other investment firms, tracking concepts circulating in the media, and gathering findings from reputable research firms.

Decasonic analyzes the use cases for Web3 technology with a specific three-part hypothesis in mind:

Top of Mind

• The current “show me market” requires credible lead investors and dedicated founding teams with domain expertise. Paul Hsu elaborates on the state of venture capital in Q2 2023. Learn more here.

• The future of consumer brands is about building together! Lauren Tierney, Venture Investor, shares her thoughts on the future of consumer commerce here.

• Chicago Tech Week did not disappoint! Marketing Manager, Grace Casey, attended an event last week and shared her highlights here.

• 1871’s Chicago AI Showcase last week was full of innovative ideas. Check out which panelist caught Venture Investor, Danny Pantuso’s eye for the Judge’s Choice award here.

Where to Find Us 

• Decasonic’s flagship event, Web3 Investor Day is tomorrow July 20th!

• Paul sat down with Rosemarie Miller on Forbes TV to answer hard-hitting questions about the state of Web3. Full interview here.

• Paul is speaking @ WebX on July 26th

Thanks for reading!

Follow Decasonic on Twitter and LinkedIn for daily insights on the web3 ecosystem, Decasonic happenings, and beyond.

Are you or someone you know building in crypto or web3? Get in touch with the investment team here.

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