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Today’s Storytelling is Converging to Transmedia

By: Danny Pantuso, Venture Investor, Decasonic

All roads lead to transmedia, at the crossroads of Interactive Entertainment, IP, and Fan Ownership

In my time leading Product at Fubo Gaming - NYSE: FuboTV’s subsidiary - it became apparent that the core challenge facing every media company is how to turn passive viewership into actively engaged fandom. As a TV service, we did so by creating a second-screen sports wagering experience that integrated with the live sports viewing experience.

Now as a Venture Investor at Decasonic, I see how this confluence of media, gaming, and technology isn’t unique to sports streaming and viewership. Gaming, movies, and streaming services alike are all converging to transmedia storytelling: interwoven pieces of a story told through different media formats and likely involving emerging media formats powered by web3. The future will have narratives spanning both gaming and traditional television series, offering audiences the opportunity to seamlessly shift from passive viewing to active participation.

Transmedia is more than just multimodal media

Transmedia storytelling goes beyond just expanding or copying stories across different media. It's about blending the story smoothly into various formats for that particular audience. Unlike when the same story is shown in multiple places (like turning a book into a TV series), true transmedia storytelling tries to reveal special parts of the tale optimizing for that format. This not only encourages fans to look for each piece of the story but also creates a deep attachment for the earned revelations of the intellectual property (IP) behind it.

Robert Pratten, CEO at Conductrr, suggests a framework for the essential 3 pillars of well-executed transmedia.

1. Characters - importance of stories and lovable characters

2. Community - the importance of connecting and rewarding fans

3. Convenience - getting the right content to the right people at the right time.

The combination of these three pillars empowers IP owners to do more than just use characters across different platforms. Instead, they can use this synergy to create a personalized narrative for each audience member. This customized approach generates interest and deepens engagement with the IP.

• Characters+Convenience – the personalization of the story experience for each person based on their relationship to the world.

• Convenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example, an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the world.

• Community+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions, and such like.

September Spotlight: The Power of Community

Decasonic understands the importance of community and the strength it brings to the Web3 ecosystem. That’s why we are spotlighting the Power of Community. Marketing manager, Grace Casey, kicked this September off with a blog post, covering why Decasonic chose this focus point, and what’s to come this month! Read our blog post here and be sure to register for our community pickleball event on September 23rd.

Top of Mind

• The future of loyalty is being driven by community ownership in the context of Web3, where brand loyalty now revolves around communities of loyalists rather than a loyal community. Paul Hsu shares more of his viewpoint here.

• Salesforce’s Connected Shoppers Report highlights the transformative role of technology in global shopping experiences, emphasizing the growing demand for improved loyalty programs among consumers. Venture investor, Lauren Tierney, shares her thoughts here.

• Mobile gaming is a driving force in digital game consumption. Projections of consumer spending in mobile games will reach $108 billion in 2023. Venture investor, Danny Pantuso, shares more of that data here.

Where to Find Us  

• Community Pickleball is the flagship event for Decasonic’s Active Networking Series initiative. It’s an event you won’t want to miss! Register to attend on September 23rd and learn more here.

• Lauren Tierney will be talking web3 wellness at DeSci Chicago tomorrow Thursday, September 14th! Check out DeSci Chicago’s website for more details.

• Lauren Tierney and Grace Casey will sit down on Saturday, September 16th at the first annual ETH Chicago to discuss “The Next Frontier in Shopping: Unlocking New Possibilities with AI and Web3”. Find more information here.

• Paul Hsu will be sitting down with NEAR Horizon for a fireside chat on Tuesday, September 26th to discuss the kickoff of HZN1 and how it aims to support founders and innovators in the ecosystem. More details here.

• Decasonic’s Blockchain for the Billions podcast Season 2 launches on Wednesday, September 27th. Subscribe here to keep up with the latest episodes.

Thanks for reading!

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